Case Study
NRX Asphalt
A Site That Works as Hard as Tex Does.
Tex runs one of Columbus's best asphalt sealing operations. He was buried on page 3 of Google, losing jobs to competitors who were nowhere near as good.
took every lead.
The Challenge
The work was great.
Google didn't know it.
Buried on page 3 for every search that mattered.
4,000+ monthly Columbus asphalt searches, zero first-page presence. Competitors with inferior work were capturing every job Tex should have been winning — not because they were better, but because they were easier to find.
Full SEO setup including Google Business Profile optimization and location pages targeting every Columbus service area.
No Google Business Profile to speak of.
Few reviews, incomplete information, photos from years ago. The GBP was invisible to anyone searching for asphalt work near them — the first thing every searcher sees was effectively a blank slate.
Complete Google Business Profile rebuild, review collection automation, consistent posting schedule.
An outdated site that made the business look small.
Template design that undermined Tex's actual scale and experience. Nothing on the site communicated his 15+ years in the trade or the size of his operation — visitors couldn't tell him apart from a one-truck operation.
Brand identity and site rebuilt to communicate Tex's 15+ years and fleet-sized operation.
Zero mobile optimization. Half the traffic was bouncing.
60% of visitors were on mobile phones. Bounce rate north of 80%. The site was losing more than half its traffic before a single word was read — on the device most homeowners use to find contractors.
Mobile-first build, fast load times, tap-to-call prominent on every page.
Leads came in but no follow-up system existed.
Quote requests came in by email, responses took days. Competitors called back in minutes. NRX was losing jobs to slower businesses on paper alone — the work was never even compared.
Automated lead response via CRM — prospects hear from NRX within 60 seconds of submitting.
The Scope
Everything we shipped.
Brand Identity
Logo, wordmark, and brand system built around Tex's reputation for toughness and reliability — a look that communicates scale before a single word is read.
BrandFull Site Rebuild
Every page built from zero. Homepage, services, location pages, contact — structured around how Columbus property owners search for and hire asphalt contractors.
Web DesignGoogle Business Profile
Complete Google Business Profile rebuild with updated photography, review collection automation, and a consistent posting schedule that keeps NRX visible in the local pack.
Local SEOLocal SEO — 13 Location Pages
13 location-targeted service pages covering every Columbus neighborhood NRX serves — built to rank for the searches that matter and stay ranked.
Local SEOCRM & Lead Automation
Automated lead response system — every new inquiry triggers a follow-up within 60 seconds. No more lost jobs because someone took two days to reply.
CRMMobile-First Performance
Built mobile-first from the ground up. Tap-to-call on every page, sub-2s load times, and a quote flow that converts on the 5-inch screen where 60% of traffic lives.
PerformanceThe Result
More jobs.
Better leads.
Tex went from page 3 to the map pack. Leads now arrive pre-qualified and respond within 60 seconds. More jobs, better jobs, less time chasing.
What the work is built to do.
The math behind going from page 3 to the map pack.
Conservative by design — here's exactly what we assumed
Before Aspire, we were buried on page 3. Now we get more calls in a week than we used to get in a month. Best investment this company has ever made.
Start your Project today.
We listen first, pitch never.
Tell us where you're headed — we'll show you how to get there. No long contracts, no hidden fees.